Luxury through simplicity

We are a family business founded in 1969 by Juan Serreta, and from the start our objective was to build unique homes in privileged locations. After more than 40 years of experience we present our new commercial brand, PRIDUM. A team of professionals from many disciplines have joined forces to create very personal homes, that connect with your lifestyle and personality. We seek excellence, quality, design and comfort; idealogical foundations which bring us closer to your luxury, understanding this as the satisfaction of your tastes and needs.

What do we do?

Pridum converts ideas and perfect places into an individual home; where you can be yourself, and permanently enjoy a personalized luxury. What started out as only a thought is converted into a unique reality.

How do we do it?

Every project faced by Pridum is taken by the team as a unique challenge, providing dwellings with an aura of exclusivity that will make each one into an individual project. Pridum has created a limited edition of a maximum of 20 luxury properties to be built by the year 2020 and like every exclusive collection, each one of these villas will be numbered, and will come with a small inscription carved on the façade, e.g.,  “C01/20”.

All our effort is intended so that the owner achieves the home they dreamed of, and therefore, we personalise all of the details to your taste, throwing ourselves into and committing ourselves to the whole process until the result is a tailor-made home.

The constant values of our work are the search for a privileged location, design, quality, timelessness, simplicity and customer satisfaction.

Location: We select the best sites in the province of Alicante, always with impressive sea views, in exclusive residential areas, near to golf courses, and with all services, without forgetting the necessary privacy.

Quality: We are conscious that the quality of the materials in the construction processes translates to the comfort and satisfaction of the client, and is therefore a priority.

We are aware that the satisfaction of our clients only comes about through the application of very demanding quality policies in the different production processes of the company, from the meticulous selection of materials to the after-sales service.

Design: The creative activity of our team of architects and technicians has the essential objective of planning comfortable, beautiful and unique dwellings.

Timelessness: Although we design in the moment, we aim to build homes which will infinitely delight their owners.

Simplicity: As understood to be elegance in architecture. Where visual cleanness and functionality result in unequalled homes, converted from their moment of execution into completely attractive architecture.

Customer satisfaction: This is the prime objective of our work, so if this is not achieved, all the above remains lacking. Thus it is present in all our decisions during the construction process and after the handover of the house.


Pridum’s homes in Finestrat are situated in the Sierra Cortina Resort, a luxury residential urbanisation in which you can enjoy a wide range of leisure activities and a perfect place to relax.


With an unbeatable location between the sea and the mountains and surrounded by pine forest, it enjoys magnificent views of the Mediterranean coast. It is very close to the beaches of Benidorm, Terra Mitica, numerous five star hotels, international schools, shopping centres with cinemas, restaurants and every type of shops.


Besides this, the urbanisation offers a large number of services within its own complex:

– Private Club with gym, fitness room, four padel courts, tennis court and cafe.

– Golf Pitch and Putt with 18 holes.

– Security Centre with fifteen CCTV cameras connected via fibre optic to a control centre and the local police.


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Amazing homes located in Guardamar del Segura centre

Optional garage

Panoramic views of the huge pine forest and Mediterranean Sea

Design communal swinning pool 

First quality finishing 




Pridum’s villas in Altea are located in the exclusive urbanisation of Altea Hills, situated by the main coastal road between Altea and Calpe, on the Campomanes Boat Club.



With fantastic panoramic views of the Bay of Altea, surrounded by the most luxurious homes on the Costa Blanca, with absolute privacy, security service and a five star tourist complex.

Altea boasts more than 6km of coast, alternating between areas of cliffs with small coves and stretches of extended beaches.

It offers a wide gastronomy, every type of shops, five star hotels, two ports, a delightful seafront and a charming old town.




Design and construction of pridum projects by elena argilés blasco’s architecture firm.

Elena Argilés Blasco founded her architectural and interior design firm based in guardamar del segura (alicante) in 2001. since then, she, and the multidisciplinary team of architects and designers around her, have developed fully integrated design projects from a shared approach. the active participation of all the components, the team work and the passion for the projects is the essence of the firm.

Having a subtle avant-garde vision, elena provides her elegance and unique personality to the houses she designs. being specialized in single family houses and its interior design, she develops a functional architecture of pure lines, taking care of every detail for every project, from the start of the design process through to construction drawings.

despite her youth, she has considerable number of executed works of great quality, where her architecture’s character is perfectly integrated with the environment.


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